Tasti D-Lite and Planet Smoothie—franchise brands led by Marine veteran and IFA Past Chairman Jim Amos—are waiving 100 percent of the franchise fee for military veterans through the remainder of this year. This incentive equates to $30,000 in savings to veterans interested in owning a Tasti D-Lite, Planet Smoothie or dual brand store.
Tasti D-Lite and Planet Smoothie CEO Jim Amos served in Vietnam, receiving 12 decorations including the Purple Heart and Vietnamese Cross of Gallantry. Amos is also the author of The Memorial: A Novel of the Vietnam War. He was named to the International Franchise Association (IFA) Hall of Fame at the IFA’s 52nd annual convention this year, and has made the availability of employment and franchise opportunities for Veterans a priority for years.
“As a Marine, when I returned to the U.S. from Vietnam in the ‘70s, the attitude of the American public was much different. Being a Veteran was a cause for derision instead of respect, and having fought for our country was a reason for ridicule instead of honor,” Amos said. “As a country, we should never let that happen again. We need to show our returning heroes that the debt that they paid is a debt that we all own. Waiving the franchise fee for the brands that I represent, Tasti D-Lite and Planet Smoothie, is a small but hopefully beneficial way to communicate that appreciation.”
Tasti D-Lite, which will be celebrating its 25th anniversary this September, has been highly active in IFA’s veterans campaigns. The company held a news conference at the Jacksonville center—owned by Navy veteran Steve Burnett—to help launch “Operation Enduring Opportunity” in November. Tasti D-Lite and Jim Amos also hosted an IFA “Veterans Independence Day” event last month in Nashville highlighting new veteran franchise business owners.
“Our freedom has been ensured by our brave men and women in uniform,” said Steve Caldeira, President & CEO of the IFA. “Now we need to ensure that they can fulfill their dreams and build successful careers in the civilian economy. That’s why Tasti D-Lite’s landmark contribution to advance Operation Enduring Opportunity – for our veterans, for our economy, and for our country – is so important.”
Since its inception in 1987, Tasti D-Lite’s popularity has grown largely by word of mouth and has resulted in a huge base of raving fans who line up day and night to get their favorite guilt-free treat, available in more than 100 flavors. In 2008 the company launched its first franchise program. Since then, the company has grown to 60 locations across three countries and has already secured commitments to open more than 500 locations around the world in the coming years. In December 2011, Tasti D-Lite acquired Planet Smoothie which has more than 100 units in operation. Over the coming months, Tasti D-Lite products will be added to select Planet Smoothie stores and likewise, Planet Smoothie menu offerings will be made available to Tasti D-Lite locations. For more information, visit www.tastidlite.com and www.VetFran.com.
Click here to read Jim Amos’ blog.