Last Veterans Day, the International Franchise Association launched an industry-wide campaign, Operation Enduring Opportunity, to hire as team members and recruit as franchise business owners 75,000 veterans and military spouses, plus 5,000 wounded warriors, by the end of 2014. One year later, Marriott has just announced that it will join Operation Enduring Opportunity and has committed to hire 1,500 Veterans over the next 3 years. “Marriott’s culture of ’Spirit to Serve’ is a natural fit with veterans and IFA is honored to welcome Marriott as a new leader on behalf of our veterans” said IFA President & CEO Steve Caldeira.
A new report from the IFA prepared by Franchise Business Review shows over 64,000 veterans, military spouses and wounded warriors have started careers in franchising, including 4,314 new veteran franchise business owners, since 2011 through Operation Enduring Opportunity, a campaign of IFA’s VetFran Strategic Initiative. A press release about the study can be found below.
These results are a great step forward toward our goal of hiring as team members and recruiting as franchise business owners 75,000 veterans and military spouses plus 5,000 wounded warriors by the end of 2014. But with unemployment rates for veterans ages 18-24 stuck at 24.8%, “we must keep up the momentum to enable those who have served and sacrificed to fulfill their dreams and find meaningful career opportunities here at home,” said IFA President & CEO Steve Caldeira.
You can view or download a copy of the report here: 2012 Veterans in Franchising: A Progress Report