All posts by George Eldridge

Franchising Gives Back

For all Franchisees, Franchisors and Supplier members of IFA.

The Franchising Gives Back Volunteer Activity will take place Friday, Feb 19, 2016 from 11:00 am – 4:00 pm at the Warrior and Family Support Center(WFSC), part of the Brook Army Medical Center in San Antonio, TX. The Warrior and Family Support Center (WFSC) provides coordinated services to patients, next-of-kin and extended Family Members with a primary focus on Wounded Operation Iraqi Freedom and Operation Enduring Freedom Warriors. It provides a friendly, comfortable environment in which to take a break, watch a movie on big-screen TVs, play video games, check email or use the Internet, select a book or magazine to read, make a phone call, or just grab a cup of coffee.

Franchising Gives Back Volunteers will have the opportunity to provide encouragement to veteran patients and their families by helping to maintain and beautify the surrounding grounds of the WFSC facility with gardening and grounds maintenance. To help volunteers be safe in the gardens, gardening gloves will be provided.

Wounded Warriors and their Family Members visit the WFSC to maintain contact with other military members or extended Family Members, to receive emotional support, answers to their questions, and to extend their rehabilitation away from the hospital. The rehabilitation involves learning to cope with war related disabilities as individuals, as couples, and as families.

To register for this event please contact Gionne Jones at

Veterans Gain Franchise Opportunities



BIRMINGHAM, Ala. – January 14, 2016 – TWO MAIDS & A MOP, one of the nation’s fastest growing cleaning companies headquartered in Birmingham, Ala., recently signed franchise agreements with two U.S. Veterans through its partnership with VetFran, an organization dedicated to providing franchising opportunities to veterans and their spouses.

Through its VetFran membership, Two Maids & A Mop was able to provide veterans Matthew Lewellen and Michael Luda with franchise opportunities in Savannah, GA and Greenville, SC. Founded in 1991, VetFran member companies total 650 brands that offer financial incentives, mentorship and training for aspiring veteran franchisees and employment seekers.

“We are honored to work with VetFran and proud to provide these two deserving veterans with franchising opportunities,” says Ron Holt, CEO and Founder of Two Maids & A Mop. “The training these veterans received in their respective branches of service will serve them well in opening a Two Maids & A Mop franchise. We appreciate their service to our country, and we will continue to actively pursue opportunities for veterans like Matthew and Michael.”

These two new businesses will represent the 22nd and 23rd franchises opened to date. With its aggressive franchising strategy in place, the company currently serves nineteen markets throughout eight states and has plans to open more than 100 locations within the next five years. In addition, five new franchise locations across five states are set to open in the next four months.

“I am grateful and excited for this franchising opportunity with Two Maids & A Mop,” says Matthew Lewellen, new franchise owner and veteran of the United States Air Force. “The growth opportunity and unique marketing process is what attracted me to the franchise initially. But Ron’s success and dedication to his business became infectious during the discovery process, and this expedited my decision to develop the Savannah market immediately.”

Franchise locations of the Two Maids & A Mop brand have full access to replicate the successful business model created by Holt, including the industry-changing “Pay for Performance” compensation plan. With this model in place, office locations have experienced exponential growth along with a very healthy bottom line. The brand’s unique approach to its sales and marketing process allows franchise partners to quickly control a significant amount of their local market share by focusing solely on online marketing initiatives; including social media campaigns, search engine optimization and targeted digital advertisements directed to a demographically-profiled potential buyer.

“Two Maids & A Mop is providing me with an opportunity to build a business that is backed by a successful model of growth that has more than twelve years of proven success,” says Michael Cuda, new franchise owner and veteran of the United States Marine Corps. “I am excited to get started and would definitely recommend this opportunity to other veterans.”

With two different franchisee options available, a potential investor can choose to participate in the “owner-operator” model or the “absentee ownership” method. The “owner-operator” model involves an investor who has the money needed and a passion to run the business, whereas the “absentee ownership” method simply requires the investment while Two Maids & A Mop provides a qualified sweat equity partner to manage day-to-day and operate the franchise effectively.

The company also recently earned a spot on Inc. Magazine’s 2015 list of 5,000 fastest growing private companies in America for the third consecutive year. Two Maids & A Mop ranked No. 782 on the list, making them the second fastest growing cleaning company in America, the fifth fastest growing company in Birmingham and ninth in Alabama. Most recently, Two Maids & A Mop was awarded a Silver Award in the Stevie Awards Company of the Year – Diversified Services category of the 2015 American Business Awards, the nation’s preeminent business awards program.

Two Maids A Mop and its loyal customers attribute much of the company’s success to its steadfast business model and to its “Pay for Performance” compensation plan, a proprietary formula that determines employee wages based on customer feedback and is the only one of its kind in the cleaning industry. “Fast growth for a business without a proper infrastructure can actually undermine the success of a company. It is important for a fast-growing business to have a proper base of operations in order to handle the quick growth,” said Holt.

For information on Two Maids & A Mop franchising opportunities, please visit or call 205.870.8643.

About Two Maids & A Mop

TWO MAIDS & A MOP is a residential housekeeping company headquartered in Birmingham, Ala. The business uses a proprietary “Pay for Performance” compensation scale, where employees’ wages are based on customer feedback, as opposed to number of houses cleaned. Two Maids & A Mop was named the 2012 National Maid Service of the Year by Cleaning For A Reason, a nationwide charitable foundation that provides free house cleaning services to women undergoing cancer treatment. There are XX current locations spanning including Alabama, Florida, Maryland, North Carolina, Tennessee, Texas, Virginia and Washington, D.C. For more information, please visit

Five Military Veterans Win Home-Based Travel Franchises

Veterans won CruiseOne’s annual “Operation Vetrepreneur: Become Your Own General” contest and recognized at ceremony

Fort Lauderdale, Fla. (October 5, 2015) – Five military veterans with a passion for travel were recently recognized as the 2015 winners of the fourth annual “Operation Vetrepreneur: Become Your Own General” contest. Hosted by nationally recognized military-friendly cruise franchise CruiseOne®, which is part of World Travel Holdings, the world’s largest cruise agency and award-winning leisure travel company, Operation Vetrepreneur awards free travel franchises each valued at $12,700 to five deserving U.S. military veterans, for a total value of $63,500.

 “Every year I am impressed by the high caliber of candidates who are passionate about travel and want to open their own franchise, and this year was no exception,” said Tim Courtney, CFE, vice president of franchise development and ambassador of veteran affairs for CruiseOne. “Franchising is a popular career choice for military veterans because many of their skills and traits from the military translate well with business ownership, such as integrity, management and thinking under pressure to name a few. We are so honored to be able to host Operation Vetrepreneur year-after-year and give back to those who have given so much for our country.”

 The annual “Operation Vetrepreneur: Become Your Own General” contest was open to former members of any of the five branches of the U.S. military (Army, Navy, Air Force, Marine Corps and Coast Guard) who are retired, off active duty and/or honorably discharged prior to the contest start date this past May. Candidates participated in a rigorous three-part application process which included creating a business plan and phone interviews. More than 200 applicants from 45 different states submitted applications for “Operation Vetrepreneur.” This year’s winners included Navy Veteran James Eisenmann of Medina, Ohio; Army Veteran Larkin Frazier of Nashville, Tenn.; Army Veteran Mattie Johnson of Philadelphia, Penn.; Air Force Veteran Curtis Regester of Fredericksburg, Texas; and Army Veteran Bill Wilson of Meredith, N.H.

 The winners are attending a weeklong training at CruiseOne’s world headquarters in Fort Lauderdale and were honored with a special ceremony featuring city, state and county officials, as well as cruise line representatives. 

 A member of the International Franchise Association’s (IFA) VetFran initiative, CruiseOne is committed to giving back to the military community and offers many incentive programs to assist veterans in transitioning back to civilian life, including a 20 percent discount off the franchise fee and additional discounts for hiring former members of the U.S. military or active-duty military spouses as associates. CruiseOne’s military veteran ownership has a 90 percent success rate with more than 150 veterans opening a franchise since 2010. In addition, more than 30 percent of the home-based cruise franchise owners are military veterans or active-duty spouses.

 CruiseOne proudly supports military veterans and is consistently recognized by leading industry publications as a military-friendly franchise. CruiseOne’s accolades include a number one ranking by Military Times in its “Best for Vets: Franchises” two years in a row, and by Forbes in its “Top 10 Military Friendly Franchise.” The company also has been included on USA Today’s “50 Top Franchises for Military Veterans” and recognition as a “Top Veteran-Friendly Franchise” by Entrepreneur and U.S. Veterans magazines. For the past five years, CruiseOne was named to G.I. Jobs magazine’s Military Friendly Franchises® lists, which represents the top 10 percent of the nation’s franchises that are doing the most to support military veterans. 

 CruiseOne is committed to being “Rich in Diversity” and empowers all owners, franchisees and employees to reach their highest potential by leveraging their broad range of talent, experiences, personalities, viewpoints and ideas to generate business growth.

CruiseOne 2015 Operation Vetrepreneur Winners

 Photo Cutline (Left to Right): Army Veteran Larkin Frazier of Nashville, Tenn.; Air Force Veteran Curtis Regester of Fredericksburg, Texas; Army Veteran Mattie Johnson of Philadelphia, Penn.; Tim Courtney, CFE and vice president of franchise development for CruiseOne; Navy Veteran James Eisenmann of Medina, Ohio; and Army Veteran Bill Wilson of Meredith, N.H.


VetFran to be Featured in WSJ

In honor of Veteran’s Day on November 11, The Wall Street Journal will publish a special feature section highlighting IFA’s VetFran initiative and its contribution to franchising. This special promotion will drive awareness of the incredible work VetFran members do to serve our country’s heroes when they return home.

The IFA is proud to have built a strategic partnership with The Wall Street Journal over the years and this demonstrates how we empower our members to educate the public on your franchise opportunities.

Make sure to check out the Wall Street Journal on November 11 to see this special feature!  For more information about how you can participate in this special franchise veteran issue, please contact:

Roy Oteo – National Franchise Account Executive, The Wall Street Journal
Phone: 214-640-7847