Investing in Vets

Batteries Plus Bulbs’ Ownership with Honor Program Expands Franchising Opportunities for Entrepreneurial-Minded Veterans

In the United States Army, military personnel follow the leadership philosophy BE-KNOW-DO. BE means to believe in yourself and your mission. KNOW is to master the knowledge and skills required for a leadership role, and DO is to act upon what you’ve learned. This way of thinking translates to civilian life after service, and many entrepreneurial-minded veterans continue to live by it when starting a business.

Today, many franchises—small to large—recognize veterans for their leadership skills and multidisciplinary traits, and offer special funding programs to help them start a business. One of them is Batteries Plus Bulbs, the nation’s first, largest and fastest-growing battery and light bulb franchise. A VetFran member, the company offers an ongoing $10,000 discount off their franchise fee to qualified military veterans in select markets. With nearly 1.5 million people expected to transition out of the armed forces over the next few years, many will look to franchising as a new business opportunity. Batteries Plus Bulbs seeks to pave a new pathway for would-be “vetpreneurs” with the launch of a new landmark veteran ownership program called Ownership with Honor. The first-of-its-kind program offers over $210,000 in financial support to select qualified veterans to help them start a business. This equates to a nearly 85 percent discount off of the initial store investment. Additionally, Batteries Plus Bulbs will provide comprehensive training and ongoing support, such as a three-week training course, online module programs and field support, to help veterans get a store up and running.

Batteries Plus Bulbs’ franchise system has experienced great success with military veterans becoming franchise owners. Over 10 percent of their franchise-owned locations are owned by veterans. Jane Watts, who owns four stores in the greater Atlanta area, is a veteran of the U.S. Coast Guard. She served as an electrician’s mate, where she frequently serviced the batteries on the boats, repaired equipment and changed out electrical circuits.

“The discipline, technical and leadership skills I learned in the U.S. Coast Guard transferred well to civilian life as a business owner,” says Watts. “I always wanted to own and operate my own business. I was drawn to the idea of following the processes and procedures put in place by a proven franchise system who could also offer me outstanding support and training. I’ve enjoyed building relationships with and serving many active and retired military personnel with needs-based products for their homes and businesses.”

Batteries Plus Bulbs’ Ownership with Honor program is available for a limited time, and only a select number of veterans will be beneficiaries of a franchise upon meeting specific qualifications. Those interested are encouraged to visit for more information and to fill out an application. To learn more about franchise opportunities with Batteries Plus Bulbs, visit

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