Tag Archives: VetFran

Transitioning from Military Service to the Work Force

*This story originally appeared on www.atourfranchise.org, a website highlighting the positive impact of franchising on communities around the country.

The discipline required to stay alive in the military translates into an ability to stick with the productive action steps required to build a good company.

By Jerrod Sessler

One of the greatest challenges facing military men and women is the battle that occurs after their service ends and they transition to a civilian life. As a veteran of the U.S. Navy I am deeply aware of the challenges involved in that transition. I currently serve as the CEO of HomeTask, a multi-brand franchisor system, but it took many tough lessons to get to this place in my life. In light of the challenges I’ve faced, I’m passionate about helping other veterans walk through the post-military season of their life and I hope that my story can offer some lessons for veterans who are thinking through their own transition.

I proudly served as a petty officer aboard the aircraft carrier USS Constellation. I was assigned to the “Cat Shop,” which is short for the Catapult Steam Shop and I was a “Snipe” (Boiler Technician/Engineering). My team provided the steam power to make the ship go and the airmen operated the functions of the catapults and communicated with the aircraft pilots. After I was released from full-time service, I transitioned to full time school and part time work. The reason I chose this path is because I really enjoyed learning and felt that it gave me additional advantage towards future success.

In addition to education I also enjoyed automotive work so I started working on cars. After a few years I transitioned to a position in engineering and later worked for a couple of great companies, the most notable being the time that I spent as an engineer at Intel Corp. My time in these various roles helped me to understand the business world and learn efficiency through technology, but ultimately these attributes built on the foundation of growth and discipline that I garnered during my time in the military. Military veterans have a great set of marketable skills and a great option for them is becoming a franchise owner, which is part of my story.

I eventually left corporate America in pursuit of my entrepreneurial dreams.  It was a much bigger leap than I realized but I leaned on the self-discipline, dedication, and leadership that I learned in the Navy. I ended up starting a business in the home-service industry, called HomeTask, which franchises various brands—the first of which was Yellow Van Handyman.

The discipline required to stay alive in the military translates into an ability to stick with the productive action steps required to build a good company. The dedication pressed into members of the military is useful in all of life’s situations. The intensity that I experienced in the Navy has translated into an ability to calmly approach even the most difficult circumstances in life, including business.  Success in work and business is more than just being good at what you do. It requires having a stable, balanced life which includes a healthy home, work, and spiritual life.

The integrity that I saw in many people with whom I worked in the Navy has challenged me year after year to honor the authorities and structures over me and to work hard within the bounds of the established rules and standards expected in business. These characteristics make veterans a great fit for the franchising world.

One of the most fun parts of succeeding in business has been the ability to turn around and care for veterans, in much the same way that the military took care of me. HomeTask, along with many other franchisors, offers discounts of the initial franchise fee as part of our collective membership in the VetFran program which is sponsored by the International Franchise Association.



I pushed for this internally for multiple reasons and I believe I can speak for many other business leaders who have done the same. First, I wanted to honor veterans for who they are and what they have done. In addition, and equally as important, I wanted to be part of the solution for many of our veterans who are working through their transition from their time in service to a successful position where they can serve and support their families and lives. I do not want to see our military veterans coming home to simple, low pay positions, doing menial tasks when they are trained and able to do so much more. Franchising offers this meaningful opportunity for veterans.

If you are a veteran and considering engaging with a franchise you would really like to own then think about what it is that you want to do. Do you like to do service work in homes or do you like to sell things in a retail store? Do you like food and the daily rhythm of a restaurant?

After finding your passion you then need to consider which one of those you most enjoy and are willing to continue throughout your life. For example, if you own a restaurant as a franchisee, you are probably not going to be the chef. You are likely not even going to work in the restaurant after a while. You will probably end up wanting to own multiple locations and building a team of managers which means you will be doing a lot of human resources and people work.

If that doesn’t appeal to you then you need to look at owner-operator type businesses where you can operate what you own and hire people only as needed. Some of the Franchise Partners at HomeTask start out operating the business but then they grow to larger operations once they get the hang of the business and see how they can make it grow and increase profits through delegating some of the work. You want to be in a system that allows a lot of flexibility so you can learn, change and grow as you increase in age, income, and experience.

I hope that you will find a similar passion and joy in franchising that I found through my journey. I want to leave you with a compelling Top 10 list of why veterans are a great fit for the franchising world.


Jerrod’s Top 10 Reasons Why Franchising Fits for Veterans


  1. Veterans have a strong ability to know when it is time to work hard but also the ability to cut loose and have a little fun. Having a grasp on both of these areas will keep the mundane from taking over.


  1. Veterans are smart people. We figure stuff out without all of the tools we need. We have ingenuity from the experiences we have faced in life.


  1. Service personnel are not easily shaken. We are able to endure in difficult times and are able to respond calmly to difficult situations.


  1. The military teaches a certain structure that exists elsewhere but is not quite as prominent. It is important to understand a hierarchy because we need to understand where we fit in and what our responsibilities are which helps us to see a clear path to how we can contribute and improve our situation.


  1. Veterans do not give up. My mental toughness was stretched well beyond what I thought was possible during my time in the military. This dedication causes creativity where others may crumble in fear.


  1. Bootstrapping frugality is the life of many who actively serve in the military. I know I didn’t make enough to even support myself when I was on active duty. When starting a business, we need to be very disciplined to not punch a bunch of holes in our boat (or wheel barrow) that will carry us to the next phase of growth and profit. We do this by bootstrapping our way into that next phase, wisely managing expenses, while delivering the highest possible results.


  1. The military is a unique environment with lots of structure and many times you are required to do certain tasks in a certain way in order to achieve a certain outcome. This is not always the case with franchising but in general, in order to learn the system, you need to be willing to listen to and take and follow instruction.


  1. Veterans know how to work in a team. We know how to get along and we work hard to make each day an enjoyable experience even though some of the work we have to get done isn’t particularly fun. And, that work can often be dangerous.


  1. People who volunteer for the military are servers. Franchising is nearly always a serving environment. We are either serving the customer or an internal team member. Veterans are great in an atmosphere where they feel needed and get to serve people.


  1. The military solidifies a foundation into the people who successfully navigate a term of service. This foundation causes them to have an uncommon level of self-discipline. This will be extremely helpful to those who find themselves in business.


Jerrod Sessler is the founder and CEO of HomeTask, Inc., a multi-brand, service-focused franchisor. Find him at fransocial.franchise.org

New Franchise Funding Sources are Sprouting Online

*This story originally appeared on www.atourfranchise.org, a website highlighting the positive impact of franchising on communities around the country.

Franchise owners busy running businesses often struggle to locate funding options, but there are quick and simple alternatives that should be explored.

By Mark Rockefeller

Alexandra Myers, a U.S. Navy veteran, distinctly remembers her first Smoothie King visit — she was 12 at the time and her uncle insisted on taking her. The franchise was not only a staple of New Orleans, her hometown, but soon became an integral part of her childhood. Six years later, when Myers attended the U. S. Naval Academy, she instinctively knew a smoothie shop would do well on military bases such as  her campus. An idea was born.


Often, military personnel are isolated at work on bases and don’t have access to healthy food options. Myers saw a business opportunity and determined to run with it. After completing five years in the Navy, she combined her love for Smoothie King with her passion for putting easily-accessible, healthy options into the hands of military members. She founded Smoothie Sailing LLC in 2009 and took over three existing Smoothie King franchises.

As a young entrepreneur, Myers quickly learned that financing a franchise can be a challenge. She also discovered that banks aren’t lending the capital small businesses need to grow, especially for loans under $100,000. The number of commercial banks has significantly decreased in the past 40 years as big banks continue to consolidate. Community banks — those that are typically the biggest advocates for small-business lending — are dwindling, leaving small businesses and franchise owners, like Myers, with few financing options. So she decided to look for an alternative lending solution.


Putting the Community Back into Lending

With the rise of the Internet and technology has come the rise of innovative solutions for nearly all of life’s needs; business funding is no exception. One of the greatest ways the lending industry is changing is by allowing and encouraging small businesses to share their stories with potential investors in hopes of bettering their chances of securing funding. We see this model succeed time and again with the advent of crowdfunding. But what if, rather than using a rewards-based system or forcing a business to give up equity in their company, this same model was applied to traditional loans?

Lenders that allow businesses to tell their stories via an online marketplace are opening up new channels for investors to assess a business opportunity they are considering lending to. Not only will they look at the credit worthiness and financials, but they get to see the heart and soul of the business. They get to see the impact the business has on its local community and its mission and vision for growth. Allowing business owners to tell their story is re-opening the tradition of when community banks lent to businesses because they knew the owner personally and could vouch for their character.

When Myers discovered StreetShares, a peer-to-peer small-business lender, she found a way to experience how community banks used to work—by putting the community aspect back into it. On StreetShares, small-business owners have the opportunity to tell their stories to potential investors by creating a business pitch — complete with business plans, images, videos, or anything else they want to showcase about their business. Myers was able to share her business vision which led to investors competing to lend to her because they believed both in that vision and in the business.


Funding Sources for Franchises

With new types of financing sprouting up among online lenders, it is also important to understand what the options are, and how to interpret them. Given that banks have stopped lending the capital small businesses need to grow, here are a few options for you to consider when looking for funding:

  • SBA Loans

While the U.S. Small Business Administration is not new, it is a great place to start. The SBA is not only an advocate for small businesses in our national government, but it also works alongside local banks and lending institutions to provide financing programs for businesses looking to grow. The SBA has loan programs for businesses at all stages of growth, including general starting and expansion loans, microloans, loans for equipment or real estate, and others. The agency’s website, www.sba.gov, offers myriad resources for businesses to assist them in the process of finding funding.

  • Peer-to-Peer Term Loans


Peer-to-peer lending, also known as marketplace lending, is a way for individuals to lend money to their businesses without going through traditional channels, such as banks. Traditionally, investors — both retail and institutional — choose which businesses to lend to based on the credit score, perceived risk of the loan, and the financials of the business. As P2P lending has grown in the United States over the past 10 years, new contenders in the space have brought in innovative components that allow lenders to put the “peer” aspect back into P2P by allowing business owners to tell their stories directly to investors. One of the benefits of P2P term loans is that they are often unsecured, meaning the lending company won’t tie your assets up as collateral.


  • Factoring (or Accounts Receivable Financing)

In factoring — or accounts receivable financing — a business sells its invoices to a third party commercial company which advances the business a percentage of the invoice. The third party company then collects the invoice for the business, gives the business a rebate, and keeps the remaining percentage. Accounts receivable financing can be a good option for businesses facing a cash crunch while waiting for customer payments. This option provides a quick boost to cash flow and can help with short-term financial needs.

  • Merchant Cash Advances

Merchant cash advances offer a quick but very expensive way to get cash for your business. Even if your business has credit issues, getting approved can be fast and easy, with very little paperwork involved. Business owners pay back the cash advance by allowing the lender to take back a portion of their sales every day until the entire amount has been paid, along with a fee. While this can be a quick solution, you should be aware that the annual percentage rate of a cash advance is very expensive, anywhere from 50 percent to 300 percent.

Your story

When Alexandra Myers chose her lender, she studied which options worked best for her and her growing business. She borrowed $30,000 to expand and cover operating costs for a new store location. Currently, she manages seven franchise locations on military bases throughout the United States. Her vision of providing healthy meal options to members of the armed services continues to advance.

What about you?

Franchise owners like you are busy running a businesses, which can make it hard to dig into all the available funding options. But next time you think about financing your franchise, consider exploring some of the alternatives.   You’ll be surprised at how quick and simple it might be.

How will your financing advance the story of your business?


Mark Rockefeller is CEO and co-founder of marketplace lender StreetShares. Find him at fransocial.franchise.org.

Veterans Look to Franchising as Second Career

The pursuit of a fulfilling career in a veteran’s post-military life does not have to be an uphill battle. There are many other resources and mentors to help veterans better define their careers and support them in their path forward.

*This story originally appeared on www.atourfranchise.org, a website highlighting the positive impact of franchising on communities around the country.

By Tim Davis, CFE

For many veterans, determining a career path after their time in the military is an important step as they ease back into civilian life. They’ve served their country, defined their skills and have many accomplishments to celebrate, but it’s not always clear how this can translate into business experience.

As a veteran myself, I know the challenges that face servicemen and women when they return home. And through my experience at The UPS Store, I’ve seen firsthand how franchising can be a natural career choice for veterans. They’re able to apply valuable military skills and experiences to become successful franchise owners.

In fact, in a recent survey conducted by The UPS Store, 63 percent of service members who envisioned a second career as small-business owners considered owning a franchise and 54 percent said they feel confident that the skills they gained while in the military will help them succeed in the civilian world.

Wanted: Honest work that reflects values

John Bareswill is one such franchisee who has found success in his second career. He spent more than 24 years in the U.S. Navy as a signalman, a sailor who specializes in visual communication. When searching for a post-military career, he decided he wanted to work for himself and started looking into franchise opportunities. He wanted a company that allowed him to do honest work and reflected his values. Bareswill now owns and operates a The UPS Store in Virginia Beach, Va.

As a military town, Virginia Beach gives Bareswill the opportunity to stay connected with and serve veteran and active-duty customers. He credits his time in the Navy with teaching him communication and leadership skills, which are crucial to the success of this business. Not only are his military skills transferrable, they’re valued in the franchising world. But, what ultimately attracted him to franchising was the community of franchisees who work together and help each other learn and grow.

“We all want to be successful, but as I learned in the military, it takes a good team and a support network to do well with any mission,” Bareswill noted. “I want to be able to say I did my best to make my own business successful while helping my fellow franchisees, many of whom are veterans like me. And The UPS Store franchise system allows me to do just that.”

Same language, same points of view

George Berkley is another such example. After being drafted during college and serving on nuclear submarines, Berkley began his second career as a UPS Store franchisee in South Orange, N.J. In his day-to-day operations, he draws on the self-confidence, organizational skills and structure he learned in the U.S. Navy to serve his customers.

“Customers come into the store with problems and we can solve them because of forethought and preparation,” said Berkley.

Berkley believes that veterans make great business owners. He is always on the lookout for opportunities to support other veterans and helps train other veteran UPS Store owners. He finds it easy to connect with other veterans because they communicate in the same way.

“We talk the same language and we look at things the same way,” Berkley explained.

Military skills are valuable tools in franchises

Bareswill and Berkley are outstanding examples, but there are many other veterans who hone similar skills, values and experiences that make them good business owners. For veterans who are considering franchising as a post-military career, there are several ways that their military skills can be valuable tools as they embark on this new journey:

  • The military culture encourages taking initiative and leadership. Being a successful franchisee requires leadership, too. Veterans are well equipped to be leaders and set expectations for their business with themselves and employees.


  • Ability to follow procedures. Veterans understand that having a clear plan is the key to achieving success. The franchise system equips franchisees with training to run their businesses efficiently and effectively, which is beneficial because 68 percent of service members who participated in the survey felt that training would help them overcome their concerns about transitioning to the civilian workforce. The training and support provided by franchise systems are critical components in equipping franchisees for success.


  • Being in the military requires the drive to work hard. It’s no surprise that being a franchisee requires the same sort of dedication. Fortunately, the franchise system has the benefit of a network of support and training to make things easier for the new franchisee.


  • Ability to work under pressure. Being a franchise owner is a lot of responsibility for one person, but that’s nothing new for veterans. The ability to keep calm and work under pressure is something that military service members are well equipped to do. Fortunately, being part of a franchise also offers support when needed.


Franchise opportunities allow veterans to be in business for themselves, but not by themselves. They are supported by the many tools and resources provided by the company and other franchisees. Since 2004, The UPS Store has awarded more than 150 franchises to first-time veteran buyers through the Veterans Transition Franchise Initiative (VetFran) program, a cooperation of the U.S. Department of Veterans Affairs, the Veterans Corporation, and the U.S. Small Business Administration. At The UPS Store, all qualifying veterans receive $10,000 off the franchise fee for a new location and 50 percent off the initial application fee.

The pursuit of a fulfilling career in a veteran’s post-military life does not have to be an uphill battle. Outside of The UPS Store, there are many other resources and mentors to help veterans better define their careers and support them in their path forward. They are encouraged to tap into these opportunities and be confident that they have the skills and experience to find a rewarding career.


Tim Davis, CFE, is president of The UPS Store, Inc. and a U.S. Marine Corps veteran. Find him at fransocial.franchise.org.

Moving Left: Reaching the Veteran Before Transition

By George G. Eldridge

*This story originally appeared on www.atourfranchise.org, a website highlighting the positive impact of franchising on communities around the country.

Marriott event serves as a launching point for an initiative that helps military veterans find career opportunities in small business.

On May 5, as part of National Small Business Week, TownePlace Suites kicked off its new military community-focused initiative with an intimate networking event and seminar. TownePlace Suites Clinton at Joint Base Andrews (Clinton, Md.), hosted a group of veterans and spouses to provide insight on becoming a small business or hotel owner from executives representing Marriott International, the U.S. Small Business Administration (SBA) and the International Franchise Association (IFA) VetFran program. Military service members can spend a lot of time away from their families on the road. The inevitable hotel stay is something many American patriots are accustomed to, as relocations and military duties spanning the country are part of the job. This is where partnerships such as the one with Marriott International come into play.

“We are very pleased to partner with the SBA and TownePlace Suites on this very important initiative,” said IFA President & CEO Steve Caldeira, CFE. “Programs such as this serve as a great platform for our military members to find career opportunities that allow them to serve in a different and meaningful role.” Barbara Carson, acting associate administrator for the SBA’s Office of Veterans Business Development, added: “Veterans have the experience, courage and determination to become successful entrepreneurs, and the United States and the franchise industry is investing in them.”

VetFran is aiming to help provide military membersinformation on employment and ownership opportunities in franchising through efforts such as the TownePlace Suites event. Some of these opportunities may be in the short-term, while others may stretch several years down the road. VetFran is working in cooperation with several other organizations, such as the SBA, to help provide information on small business ventures. VetFran also takes an active role in the Boots to Business program that the SBA offers throughout the country. This two-day program introduces military members to aspects of small business and contains specific details about the franchise industry.

VetFran is also teaming up with the U.S. Chamber of Commerce in order to be able to attend several of the Chamber’s Hiring Our Heroes events at military bases and the surrounding communities. This is an excellent opportunity for current military members to learn about the prospect of franchising while still serving in the military. Lastly, VetFran is beginning to work with military family resource centers to provide literature and other materials so that military members can research on their own. This effort will also include working to become more involved with the mandatory transition classes that all services provide to separating personnel.

Much has been written about veterans transitioning from the military to the private sector. Several sources state that several hundred-thousand members will be leaving the ranks of the military as a result of the drawdown from Iraq and Afghanistan, in addition to the thousands of expected separations due to the end of an enlistment or contract.

Members of the military often project when they will retire and have a fair amount of lead time before separating. These members will also have the benefit of a military pension to help ease them into the transition from the military to the private sector. Current statistics state that only 17 percent will stay long enough to earn a full pension from the military. That means that 83 percent of military members will transition from the military at some point on their life.

I separated from active duty in the U.S. Air Force in 2010. Members are bombarded with many sources and programs before they separate from the military. My situation was no different. Having so many different programs available is a great thing, but it comes with several challenges.  I had several months to begin searching for a new career, but the amount of resources was intimidating. Knowing where to start in the hunt for my next job was difficult. The challenge was further compounded by the fact that I was stationed overseas as I was transitioning out of the military. This specific scenario helps demonstrate that there are multiple aspects of life pulling at the member as they begin to transition. There are family and current job requirements that cannot be ignored while the member is attempting to look for a new job and, in most cases, a new place to call home. This challenge is exacerbated if the member lives overseas and cannot afford the travel or the time off from the job to visit the United States for an interview or job hunting. The aforementioned challenges, along with many others, makes it obvious why it is so important to reach out to the actively serving military members regarding possible job or ownership opportunities within franchising sooner, rather than later.

Many of the transition programs have improved and continue to advance since I left active duty only five years ago. At that time, there was little information aimed at separating military members regarding franchising. Rightfully so, the military can be hesitant to allow the promotion of other career opportunities because of a vested interest in keeping such highly qualified men and women. However, since 83 percent of those members will not retire from the military, the earlier they can learn about opportunities outside the uniform, the better chance they have for a smoother transition into the private sector.

For more information, please visit VetFran.com or email George Eldridge at GEldridge@franchise.org.

Veterans as Franchisees: Marching to the Beat of Their Own Drum

By Michael Haith

From boot camp to business owners, veterans make such great franchisees. Their unique skillsets, experience, and training make them uniquely qualified to run successful businesses.

Veterans are a different breed. Committed, driven and resourceful, they’re also independent and rebellious in their own right. The “go get ‘em” attitude is in their DNA, so it’s no surprise they make for awesome business-owners back on the homefront.

Russell McCray, an Air Force vet and aforementioned awesome Teriyaki Madness franchisee, feels that his time in the service prepped him pretty well for running his own business:

“One of the greatest things that the military teaches soldiers, especially those in leadership positions, are applicative concepts like flexibility, attention to detail, situational awareness, risk mitigation, and different types of leadership styles for different types
of situations.” 

McCray served six years of active duty with the Air Force and four years of reserve duty. He was inspired to serve by his family’s commitment to service; his father served 27 years in the Army and his uncle served in the Navy during World War II and the Korean War. McCray’s inspiration for starting his own business, however, came from his incredible drive.

“I remember being a young officer driving along the beach, I would see these huge homes on the ocean, and I assumed those homes were all owned by either movie stars, or senior ranking military officers… to my surprise, I found out eventually that most, if not all, of the homes were owned by business owners with very few being senior military officers. So, I began the process of researching the types of businesses that would allow an individual to live on the beach.”

Teriyaki Madness, a fast-casual Asian concept based in Colorado, may not be handing out beachfront homes, but the growing chain shares a lot of traits with veterans like McCray. One in particular — their ability to have some fun while getting things done — drew him to the company.

“I first came into contact with Teriyaki Madness while vacationing in Las Vegas,” McCray said. “I believe there are lots of similarities in their goals, which appealed to me. Couple that with the fact that Michael (CEO Michael Haith) and his team are down to earth and know how to have fun… that’s something I didn’t really get from the larger franchise opportunities I looked at.”

McCray currently lives in Atlanta and has plans to open three locations. We assume he took this interview from his top-secret, beach side compound.

But Russ McCray isn’t the only one looking to get the Madness in more locations. The company saw a 45 percent increase in units from 2015 (24) to 2016 (35) and is expecting an 80 percent growth rate in units opening 2016-2017. Because of Teriyaki Madness’ scalability and simplicity, nearly 55 percent of its owners are multi-unit operators.

All that growth has brought a few more veterans into the fold, including guys like Navy vet Joe Cleveland. 

Cleveland and his wife Robin opened their first shop in Marietta, Ga. in January. He says the transition from Navy to franchise owner was pretty seamless. After all, he’s been doing this management thing for a while.

Serving in the Navy Supply Corps for six years, Cleveland worked in the Navy’s Business Management Program. He was responsible for everything from finance operations, supply inventory, and logistics, to retail operations and food. Needless to say, Joe holds some rank when it comes to business experience.

After his stint with the Navy, Cleveland has continued his passion for business, working for General Mills as a senior operations manager, and even opening a startup helping fellow veterans secure loans and find financial assistance. But, it was Teriyaki Madness that enlisted him back in the world of food. And he couldn’t be happier.

“It’s like the military in that you get some semblance of a road map, but you get to make it your own,” he says. “There’s great corporate support… the organization is very progressive in terms of thought and direction.”

If there’s one piece of advice Cleveland can give other veterans (or anyone) looking to become a franchisee, it’s this: do your homework. “Do your due diligence. Look at organizations that have benefits for veterans, whether it is a reduced franchising fee or financing. Make sure they have the support to help you and make sure you’re successful,” he said.

Most franchises in the food industry offer a discount for veterans, and Teriyaki Madness is no different. The chain offers 15 percent off the base franchising fee, something that gave veterans like Cleveland a great
starting point.

Statistics show that veterans are, indeed, getting into the franchise game. As of the 2012 census, one in seven franchises in the U.S. is owned by veterans. That’s approximately 9 percent of all business owners. That’s a whole lot of math, but it basically means this: veterans are finding success with the franchise formula.

Frank Giuliano is an Army veteran who served three years with the 101st Airborne and four years in the Reserves. Since his time in the service, he’s definitely scratched his
entrepreneurial itch.

He owned his own restaurant, Frankie’s Red Hot Restaurant, and sold it for a profit. He’s worked as a carpenter and found success. Heck, he even started his own chimney sweep company. And in his new venture, he’s finding the one thing that makes franchising different than any other business he’s been a part of: support.

“You don’t have to go out there on your own. You have back up in the franchising system. At Frankie’s (his restaurant), I felt like I was drowning because I was there by myself. Now I can put the pieces of the puzzle together. If I follow everything then I know it is going to work. I don’t have to experiment to find the perfect things.”

Giuliano currently owns a location in Cape Coral, Fla. Like Russ McCray and Joe Cleveland, he’s looking to open more locations in the near future. For Teriyaki Madness, that’s a few good men doing a lot in their communities.

Teriyaki Madness’ brand purpose is simple: “To provide opportunities for success for all.” They even serve their food with cutlery called “The Chork,” a fork/chopstick hybrid with a slightly suggestive name. In short, the chain is giving others who think outside of the box enough freedom and structure to be successful. Those are all things guys like Russ, Joe, and Frank could get on board with.

From boot camp to business owners (and hopefully to beach front house for Russ), it’s easy to see why vets make such great franchisees. Their unique skillsets, experience, and training make them uniquely qualified to run successful businesses. And they are living proof the idea of service goes well beyond any one industry, category, or company.

Thank you for your service, Russ, Joe, and Frank. And thank you for showing that vets make some damn good business owners. We’ll see you out there.

Find out more: www.franchise.org/teriyaki-madness-franchise.


Michael Haith is CEO of Teriyaki Madness, a growing fast-casual Asian food concept based in Denver, Colo.

VetFran Helps Soldier Become Multi-Unit Which Wich Franchisee

Anthony Maquinalez is a Texas-based multi-unit owner of Which Wich, with stores in Georgetown, Harker Heights, Waco, and Mansfield. He’s served in the Texas Army National Guard for seven years and is currently a First Lieutenant.

By Hala Habal

Tell us a little bit about your background.

Maquinalez: When I first graduated from Texas State, I went to my officer basic course for the U.S. Army. Immediately after training, I was told I was going to Afghanistan. When I got back, I realized I had no job. I joined the Police Academy and realized it wasn’t for me. I met a guy who was selling a Which Wich and decided to invest. I had eaten Which Wich sandwiches in college so I knew the product was good. For me, coming out of the military and not having a lot of business experience, franchising was a great fit. The military is all about procedures and execution. Being part of a franchise is similar — they already have a good product and there are already operating procedures in place. So, franchising is a perfect fit for a soldier.

What was your experience with IFA’s VetFran program?

Maquinalez: When I bought the first store, we heard about the VetFran program and it seemed great because it pushed me over the edge to dive into Which Wich. Attracting veterans is a great thing. Veterans are going to be your perfect franchisee. Soldiers are trained to follow orders. As a franchisee, you’re your own boss, but there’s a common operating picture that Which Wich lays out to uphold the brand standard. Soldiers are used to following orders and upholding a standard.

How did your military experience prepare you to be a successful franchisee?

Maquinalez: I had been an officer my entire career in the military. I’d been sent to multiple leadership schools — my entire job was to be a “jack of all trades” and manipulate soldiers on the battlefield. Having that broad management ability to get things done and delegate tasks has been a perfect fit for Which Wich. I didn’t have to reinvent the standard operating procedure. I had to come in and develop and mentor my team and make sure everything operates smoothly. And a leader in the military comes in to manage, delegate and oversee.

After three years with Which Wich, what’s next?

Maquinalez: I’m looking to open an annex to my Mansfield store, which is about a mile down the road inside the break room of Mauser Electronics (​​1,500 employees on that campus). We’ll prep and slice at the Mansfield store; there will be ovens and a line at Mauser. The company’s CEO eats with us all the time and came through and said he wanted to build it. He’s been eating with us for a long time. The CEO said ‘everybody likes your food, let’s put it in!’”

Hala Habal is Vice President of Communications for Which Wich. Find out more about franchise opportunities at Which Wich.